Weekly, we, here at RIVA Solutions, like to spotlight government agencies that are leading the way as part of the new social government. As our series begins “Social Gov Agency of the Week” we profile the agencies and their public affairs officers, new media directors, web mavens and other gov communicators who give form to the messages that the agencies want to convey.
This week, we are focusing on the US Army as they have proven their placement in social media.
Social media allows the Army to get out front in the public online arena with its command messages. It allows the Army to disseminate information, gather public sentiment, connect Soldiers, civilians, retirees, family members and others through an online community and build the esprit de corps within that community.
Current: Since January 24th, the US Army Facebook following has increased over 40,000 fans in only 14 days. Although their twitter growth doesn’t have the same speed, the US Army is gathering followers. Over the course of the same 14 day span, the US Army Twitter account gained more than 3,000 followers taking them from 119,004 followers on January 24th to 122,076 on February 7th. Today they have a following of 125,028 followers on Twitter and 1,199,979 fans on Facebook.
PIC (Person In Charge): The person responsible for this remarkeable growth is Major Juanita Chang. She is the driving force behind the social media and web presence of the US Army. If individuals are not talking specifically about the US Army, they are talking about her and her social media techniques. Major Chang is responsible for teaching and influencing Army leaders about social media websites and the significance of keeping in touch. “Social media changes our operating environment,” Chang said, “by increasing the speed and transparency of information, determining which events make news and which do not, and setting agendas and influencing public opinion.”
Learn more about Major Chang at http://ohmygov.com/blogs/general_news/archive/2011/03/11/conversations-with-communicators-juanita-chang-u-s-army.aspx
Mission: The United States Army is the branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services. The modern Army has its roots in the Continental Army, which was formed on 14 June 1775,  before the establishment of the United States, to meet the demands of the American Revolutionary War.
US Army on the webArmy Website: http://www.army.mil
ArmyLive blog: http://armylive.dodlive.mil/
Army social media slideshare site: http://www.slideshare.net/usarmysocialmedia
Official Army iPhone App: http://www.army.mil/mobile