This weekly blog pinpoints huge happenings in the world of Federal government contracting. Check out more on our Twitter account: @RIVA_Solutions. And search our new hashtag, #FedBuzz, for daily updates and join the conversation! Weekly, we, here at RIVA Solutions, like to spotlight government agencies that are leading the way as part of the new social government. We profile the agencies, their public affairs officers, new media directors, web mavens and other gov communicators who give form to the messages that the agencies want to convey. Are you ready to learn about this week’s agency? Read on!
The Broadcast Board of Governors (BBG) became an independent entity on October 1, 1999. The BBG is responsible for all U.S. Government and government-sponsored, non-military, international broadcasting. With the enactment of the 1998 Foreign Affairs Reform and Restructuring Act, the BBG assumed authority for the International Broadcasting Bureau (IBB) and its broadcasting services – the Voice of America (VOA) and the Office of Cuba Broadcasting (OCB). The Board also oversees three grantee organizations, Radio Free Europe/Radio Liberty (RFE/RL), Radio Free Asia (RFA), and the Middle East Broadcasting Networks (MBN).
The Board currently consists of:
To inform, engage, and connect people around the world in support of freedom and democracy.
The BBG broke down the meaning and reasoning behind the new mission statement as
(1) “inform” captures the BBG’s longstanding mission to provide accurate, credible, and comprehensive news and information; (2) “engage” is new and reflects the priority of increasingly being in dialogue with our audiences, to listen to what they have to say, and encourage them to share with us — including content; (3) “connect,” also new, refers to helping audiences network with one another to share their information and ideas in peer-to-peer fashion; (4) “people around the world” conveys that our target audiences are overseas; and (5) “in support of freedom and democracy” highlights why we exist.
Being able to connect, inform, and engage is the purpose of many government organizations who are participating in social media.
Their social media presence is not followed or liked as much as other government agencies. Their twitter @bbgstrategy has a total of 12 Followers and 17 Tweets. While their
@BBGgov has 369 Followers. Not bad for an agency who focuses on other areas of the world. Look at the graphic below for their Global Audience Profile.
Notice how a large amount of the viewership is localized to areas in Southeast Asia, Africa, and MENA (Middle East and North Africa). BBG broadcasters distribute programming in 59 languages to an estimated weekly audience of 187 million people via radio, TV, the Internet and other new media. The BBG works to serve as an example of a free and professional press, reaching a worldwide audience with news, information, and relevant discussions.
On March 22, the BBG celebrated with Radio SAWA for their 10 Year Anniversary. In a March 7 gathering of employees, former employees, and guests, Voice of America celebrated its 70th Anniversary.
Check out the Board of Broadcasters online atYouTube: BBGTuneIn
Blog: BBG Strategy
RSS: BBG Feed
Facebook: Broadcast Board of Governors (BBG)